Step by step
- Find the steepest fall, not the lowest point. Every retention line ends low. The useful signal is where the slope is steepest, because that's where viewers decided to leave together.
- Watch the five seconds around it. Scrub to that timestamp in your own video. Note what's on screen and what's being said at the moment people left.
- Name the cause. Most drops fall into a few types: a slow or repeated line, a setup that delays the payoff, a topic change, or the payoff arriving early so there's nothing left to wait for.
- Look for the pattern across videos. One drop is an anecdote. If the same cause shows up in three or four videos, it's a habit worth fixing in your scripting.
How Flurra does this
Import retention graph screenshots from TikTok, Instagram, or YouTube and Flurra reads the drop-off point, hook retention, and completion from them. If you scanned the video before posting, it lines the real drop up against the predicted one.
Common questions
What's the difference between drop-off rate and completion rate?
Completion rate is the share of viewers who reach the end. Drop-off analysis looks at where the others left, which is what tells you what to change.